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Designing for learnability

through social engagement

Koinstreet is a social trading application for cryptocurrency that is currently in development. How can we test their product's value and build upon it?  

Role + Scope

On a four person team, I held the role of reasearcher, usability tester and visual designer. The project timeline was three weeks.


  • Screener Survey

  • Comparative Analysis

  • User Interviews

  • Affinity Mapping 

  • Synthesizing Research

  • Sketching

  • Persona Development

  • Journey Mapping

  • Wireframing

  • Usability Testing


As a team, we set out to validate Koinstreet's product and improve its navigation and social features. 


  • Business Canvas

  • Competitive Analysis

  • Affinity mapping

  • 2 Personas

  • Customer journey mapping

  • Card sorting

  • Style Guide

  • Marvel Prototype

  • Site Map

Programs used:

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Our Process at a Glance

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Finished Designs:

Redesigned Koinstreet Application

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Competitive Analysis

After being supplied an initial competitive analysis by our client, our team conducted further analysis of crypto-apps in the market.

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User Interviews

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Survey & Interview Takeaways

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Cryptocurrency apps used

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Social Engagement in Cryptocurrency

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Affinity Mapping

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Card Sorting

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Usability Testing

(current app)

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Should be embedded within feed

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Placement issues

icons are detached from content

Cluster of media types

Confusing copy

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Participants struggled to identify three out of the five main navigation icons. They were left to use a guessing approach as to what information these icons would take them to within the app.

SWOT Analysis

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User validation that social engagement within cryptocurrency platforms is desirable

Highlight the app’s social features that set it apart from leading cryptocurrency platforms. Thus creating an opportunity for a MVP (minimum viable product) for Koinstreet’s first release




Users indicated there was a lack of intuitive navigation and clear understanding of app capabilities


Overcomplicating the app’s features through convoluted information architecture  

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Experienced Trader

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Frank is an expert in the realm of cryptocurrency knowledge and trading. He considers himself an evangelist in the face of scepticism and shares his knowledge through mediums like videos, podcasts and writing articles. His content is validated by his highly successful trades within Koinstreet and easily climbs to be a top influencer.

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Novice Investor

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Priya likes to be on the cutting edge of tech trends. She wants to get more involved with crypto but she is hesitant to invest her money. She chats with coworkers and friends knowledgeable in crypto, who recommend apps for her. She desires a platform that she can compare her trades to others and receive news interactively. She ultimately found Koinstreet to fulfil this and began to follow the content that Frank publishes.

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Global Navigation

Usability Testing

(Prototype 1)

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Usability Testing (Prototype 2)


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Style Guide

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Website Recommendations

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App Recommendations

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Next Steps

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Check out my other projects!

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Like my work?

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