Designing for learnability
through social engagement
Koinstreet is a social trading application for cryptocurrency that is currently in development. How can we test their product's value and build upon it?
Role + Scope:
On a four person team, I held the role of reasearcher, usability tester and visual designer. The project timeline was three weeks.
As a team, we set out to validate Koinstreet's product and improve its navigation and social features.
Customer journey mapping
Our Process at a Glance
Redesigned Koinstreet Application
After being supplied an initial competitive analysis by our client, our team conducted further analysis of crypto-apps in the market.
Survey & Interview Takeaways
Cryptocurrency apps used
Social Engagement in Cryptocurrency
Should be embedded within feed
icons are detached from content
Cluster of media types
Participants struggled to identify three out of the five main navigation icons. They were left to use a guessing approach as to what information these icons would take them to within the app.
User validation that social engagement within cryptocurrency platforms is desirable
Highlight the app’s social features that set it apart from leading cryptocurrency platforms. Thus creating an opportunity for a MVP (minimum viable product) for Koinstreet’s first release
Users indicated there was a lack of intuitive navigation and clear understanding of app capabilities
Overcomplicating the app’s features through convoluted information architecture
Frank is an expert in the realm of cryptocurrency knowledge and trading. He considers himself an evangelist in the face of scepticism and shares his knowledge through mediums like videos, podcasts and writing articles. His content is validated by his highly successful trades within Koinstreet and easily climbs to be a top influencer.
Priya likes to be on the cutting edge of tech trends. She wants to get more involved with crypto but she is hesitant to invest her money. She chats with coworkers and friends knowledgeable in crypto, who recommend apps for her. She desires a platform that she can compare her trades to others and receive news interactively. She ultimately found Koinstreet to fulfil this and began to follow the content that Frank publishes.
Usability Testing (Prototype 2)